When choosing or editing this color palette consider bright color palettes. Avoid creating muddy gradient combinations.
Current color study guide in progress...
Unified icon set is in progress with the following attributes:
2 dp on the corner radius
Icon centers perfectly within a 24x24 square
Selected and deselected states will be illustrated
Each brand color is represented in the highlight of the tab itself.
Context
Each realm a user enters should reveal a means to his or her goals. It should also, as appropriate, inherit relevant information from prior tasks or places and provide one or more ways to fix, learn, improve.
Identify goals, tasks, and chores in user terms
Identify means of assistance
Leverage experience with consistent language and usage
Tone
Tone is the general character or attitude of our written word. Be relevant to the user’s circumstances - encourage experimentation, affirm success, and empathize with problems and errors.
Be simple
Use direct, concrete language
Demonstrate respect
Be positive
Reveal responsibility, consequences and limitations
Text
Variations in text conventions create small frictions. Consistency eases consumption and improves performance. These conventions apply minimalism and simplicity.
Use sentence capitalization
Capitalize real names and on-screen references
Use ALL CAPS only for short strings
Punctuate for two or more phrases
Spell out abbreviations and contractions